{"heading":"FAQs","id":14896058,"theme":{"name":"light","colors":{"background":"#2b87da","button":"#ff9c00","buttonText":"#ffffff","heading":"#ffffff","text":"#ffffff"},"background":{"blend":"multiply","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"questions":{"1732324":{"id":1732324,"answer":"

It's an spreadsheet file containing a pre-programmed process for building a content marketing strategy – end to end, ideation to optimisation.

","question":"What is it?","position":0,"abbreviation":"Q"},"1732325":{"id":1732325,"answer":"

Because it's very, very good – and people want to buy it! Content strategy is now so complex that you can't afford to not have a tool like this in your arsenal; we're genuinely happy to be able to help people on that front.

","question":"Why are you making it public?","position":1,"abbreviation":"Q"},"1732326":{"id":1732326,"answer":"

Honestly? We don't think so! A content strategist's hourly rate can be anything from $100 to $250 (and beyond) – and whether you're cutting down on outsourcing hours, or bringing it in-house, you'll make the money back on a single hour's savings.

If you are a strategist yourself, this will allow you to deliver more work in a fraction of the time, thus freeing you up and increasing your billable capacity.

And that's before you even consider the impact that a solid content strategy will have on your business. That's the big prize here – but really, you'll make your money back on time savings alone.

","question":"Isn't it a bit expensive?","position":2,"abbreviation":"Q"},"1732327":{"id":1732327,"answer":"

There's the spreadsheet itself, plus a directory of tools and external resources that we feel might help you along the way.

","question":"What's included in the download?","position":3,"abbreviation":"Q"},"1732328":{"id":1732328,"answer":"

Here's the thing, though. We're a small business, making our first steps into selling our expertise online – and once you've downloaded the file, that's it. You have it, and we can't stop you from using it even if we do give you your money back.

We're offering this policy because we believe that people are fundamentally decent, and we're confident in the tool: send us an email if you're really not satisfied, and we'll give you your money back.

What we ask in return that anyone requesting a refund will be honest, and will help us to improve – either by telling us why the product wasn't what they thought it was, so we can improve our sales and marketing materials, or why it's not at the standard they expected so we can make it better.

Seems fair, right?

","question":"What's your refund policy?","position":4,"abbreviation":"Q"},"1732329":{"id":1732329,"answer":"

We're Far From Avocados – one of the top content marketing agencies in Ireland, having grown from 0 to six-figure turnover in just two years.

We love having robust processes in place, not because we're nerds (though we are) – but because they allow us to focus more on the 'human' elements of content.

If we're wasting less energy trying to commit our ideas to paper, we can invest a lot more in bringing them to life!

This tool is a perfect embodiment of that principle – hence why it's so important to us!

","question":"Who are you?","position":5,"abbreviation":"Q"},"1732330":{"id":1732330,"answer":"

Not this template, no – we developed this specifically for our own operations as a content agency, and it's unique.

You will, of course, find many free content strategy templates on the internet. But none of them will do what this one can do.

(If they did, we wouldn't have created this tool!)

","question":"Can't I get this free from somewhere else?","position":6,"abbreviation":"Q"}}}